SOCIAL MEDIA MARKETING FOR BUSINESSES
One of the surest ways to reach potential customers in today’s digital world is through Social Media. Over the last decade, social media has grown immensely and marketers have leveraged the power that social media holds. Digital marketing has taken over the marketing world and the relationship between customers and brands has greatly improved. It has moved from brands speaking at the customers to a relationship where the customers are able to interact with their favorite brands. All this is thanks to the power that social media holds. Once you are able to master social media marketing, you will achieve great success in your business. It will help you get leads that will later convert to sales hence increasing your profits.
What is social media marketing
Social media marketing is using social media networks to promote products or create brand awareness about your products or services in order to achieve your marketing objectives. This involves creating content that includes text, images, videos to drive audience engagement. The main aim is to create a social media presence that establishes your company as an authority and ultimately drive sales.
Social media marketing, however, needs a strategic plan for it to be effective.
Developing a social media strategy
Before you begin to create social media marketing strategies, there are several factors that you need to consider like the goals you wish to achieve as an organization or brand. When defining your social media marketing goals ensure that you ask yourself what you wish to achieve with these social media campaigns. You also need to know who your target audience is and how they will benefit from the information that you wish to pass across.
Social listening is also important, you need to know where your audience “hangs out” and listen in to their conversations. Your business model is also important to consider before investing the whole marketing budget on one social media channel.
For example, an e-commerce or travel business, being highly visual, can get a lot of value from a strong presence on Instagram or Pinterest. A business-to-business or marketing company might find more leverage on Twitter or Linkedin.
How Social Media Marketing Can Help You Meet Your Marketing Goals
Social media marketing can help with a number of goals, such as:
- Increasing website traffic- this is the number of times people access your website
- Building conversions- the number of people you managed to convert into a sale
- Raising brand awareness- this is increasing the number of people who know your brand
- Creating a brand identity and positive brand association
- Improving communication and interaction with key audiences
The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!
Social media marketing tips for 2020
Research and learn about your audience
Brands need to connect and engage appropriately with their audience if at all you intend on making a profit from social media. But, in order to do that, you need to understand your audience – inside and out.
You should be able to address their pain points or their needs, wants, and desires -if you have the hope of creating a successful social media strategy.
Incorporate videos in your strategy
It is no secret that video content has grown tremendously over the years and its time for your brand to take advantage of this. There are different ways to use video content in your social media strategy. However, live videos appear to be the most popular. People engage with live videos by asking questions. Facebook has reported that live videos increase engagement about 6X. So you can show your audience that you’re not just a brand, by interacting with them during and after your live video.
However, a combination of live videos and regularly recorded videos will be your best bet. You’ll soon have people flocking in your direction.
Stay ahead of trends
staying ahead of social media trends is essential in social media marketing.
It’s forever changing, and algorithms are being altered every day. Make it your job to stay on top of the latest trends and changes in social media.
This includes reading up on current statistics for the social platforms you use, and social media statistics in general.
Read here some of the trends to follow in 2020to enhance your social media strategy.
Create great images
It probably comes as no surprise that creating mind-blowing images for social media should be a top priority.
Your other option is to outsource. Many business owners and bloggers do this – and it’s money well spent.
Track your competitors
It’s always important to keep an eye on competitors—they can provide valuable data for keyword research and other social media marketing insight. If your competitors are using a certain social media marketing channel or technique that seems to be working for them, considering doing the same thing, but do it better!
How to choose the best social media platform for your brand
Facebook is a casual, friendly environment that requires an active social media strategy. Start by creating a Facebook Business Page. You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience.
Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly. Organic reach on Facebook can be extremely limited, so consider a cost-effective Facebook ad strategy, which can have a big impact on your organic Facebook presence as well!
LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals. It’s also great for posting jobs and general employee networking.
Encourage customers or clients to give your business a recommendation on your LinkedIn profile. Recommendations makes your business appear more credible and reliable for new customers. Also browse the Questions section of LinkedIn; providing answers helps you get established as a thought leader and earns trust.
Twitter is the social media marketing tool that lets you broadcast your updates across the web. Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return.
Mix up your official tweets about specials, discounts, and news with fun, brand-building tweets . Be sure to retweet when a customer has something nice to say about you, and don’t forget to answer people’s questions when possible. Using Twitter as a social media marketing tool revolves around dialog and communication, so be sure to interact as much as possible to nurture and build your following.
Pinterest is one of the fastest-growing social media marketing trends. Pinterest’s image-centered platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes or sales-driving ads.
Pinterest allows businesses to showcase their product offerings while also developing brand personality with eye-catching, unique pinboards. When developing your Pinterest strategy, remember that the social network’s primary audience is female. If that’s your demographic, you need a presence on Pinterest!